|Story Angles for Coaching|
Story Angles for Coaching
NEW TREND: IN-HOUSE CORPORATE COACHING
IBM and Ernst
& Young are among the large corporations that have developed the very first in-house corporate coaching
program in Corporate America, and have begun to openly share their positive
outcomes, which can be seen
in revenue, market share,
productivity, recruiting and retention. Other corporations are joining in
to try and find out how they have put these programs together, gotten buy-in
from management and are able to account for results. A recent national
survey indicates widespread interest in developing corporate coaching
COACHING IS A LUCRATIVE, EMERGING PROFESSION
If the pressures of modern life are creating a
demand for coaches, the appeal of the coach's working lifestyle is also creating
a growing supply. Some benefits to the coach include:
- Geographic flexibility
- High hourly rate ($125-$250)
- Work mostly by phone (or e-mail, if you
- Payment monthly in advance
- Clients who are lots of fun/rewarding
- Low entry costs to the field
- A chance to help others
- Great community of coaches to become
- Chance to grow oneself.
COACHING CLIENTS CAN GET DRAMATIC
Coaches can help clients achieve dramatic results.
Some real-life examples:
from a heroin-addicted convict to a summa cum laude
double master's degreed professional
surviving being run over by a
making peace with an estranged parent the night
before they die.
Ask for interviews with such coaches and clients.
COACHING IS THE PERFECT RETIREMENT
Why would you want to be a coach
when you retire from another career? Because clients appreciate your wisdom;
compensation is excellent at $125-250 an hour; it's a flexible job you can have
for the rest of your life; you're not disconnected from a strong professional
community like many other retirees; coaching is intellectually, emotionally and
spiritually stimulating; it keeps you young; you're making a significant and
positive contribution to society; you have a focus and purpose for your day; you
don't have to use a computer or even drive a car if you don't want to - most
coaches do their client sessions on the telephone; there are already a lot of
people well over the age of 50 who have succeeded at this profession and love
their lives now more than ever. Ask for contact numbers of successful coaches in
their golden years.
AN INCREDIBLE VARIETY OF COACHING
The best coaches seem to specialize
in something they know a lot about. There are parent coaches, career coaches,
wellness coaches, chemotherapy coaches, cop coaches, rock-n-roll band coaches,
and irresistible attraction coaches, book marketing coaches, chronic care
coaches, money coaches, Generation X coaches, Web coaches, stockbroker coaches,
healthcare professional coaches and attorney coaches. Ask for interviews with
coaches in the niche you're interested in.
VIRTUAL UNIVERSITIES, DISTANCE LEARNING, WIRED
Online education is a growing field/format
of teaching. Coach U is the leader in using synch and asynch and
just-in-time training approaches. They seem to be becoming the model of how
other schools will operate, utilizing the convenience, low-cost and effectiveness
of information delivery systems including the telephone, teleconferencing,
e-mail, online chat, in-person training, printed materials, searchable
databases, web-based query, networking, e-mailing lists and expert
HOW COACHING EMERGED FROM THE DOWNSIZING
First: People who have been laid off and
can't find work elsewhere due to their age are becoming self-employed AS
Second: Corporations who have to lay off folks are turning
to coaches for outplacement assistance.
COACHES SHOW CLIENTS HOW TO SIMPLIFY THEIR
Downshifting. Simply Living.
Voluntary simplicity. Whatever you want to call it, a high percentage of coaches
have done this successfully with their own lives and are coaching clients to do
so, as well.