Business Case for Coaching
Business Case for Coaching

Every company, business and organization has challenges. Our experience in coaching companies, regardless of size or industry, shows that coaching creates a culture where individual and team performance are enhanced.

Old Model The Application of CCU’s  Guiding Principles Today’s Model
A Shift to a Coaching Culture
A disconnect between bottom line results and people’s needs. Principle #1
People have something in common.People are drawn together in companies through a compelling mission and shared values.
When people are inspired by a common vision and values they can readily channel their energy into bottom line results.
A command and control culture. Principle 2 #
People are inquisitive. Organizations that encourage curiosity accelerate learning and creativity.
When people at all levels in an organization become more self-responsible the need for command and control is replaced with an environment of mutual respect and proactive problem solving.
Lack of personal ownership for business results. Principle # 3
People Contribute. When organizations recognize individual contribution they grow leaders at every level.
A coach approach to performance recognition brings out the best in people and increases their ownership of business results.
No succession planning. Principle 4 #
People grow from connection.Collaboration is a conduit for enhancing people’s strengths and generating innovative solutions. 
When individual strengths are recognized the organization benefits from an ever increasing pool of available talent.
Losing top talent Principle #5
People seek value.Listening beyond words is the currency of valuing human capital.
Mentor coaching supports top talent to define their own value and deepen their satisfaction in the present situation. This often leads to an expanded role within the organization rather than seeking fulfillment elsewhere.
Conflict between vision, values and actions Principle # 6
People act in their own interest.When self-responsibility is modeled it enhances the quality of interaction with clients and staff.
The antidote to a culture that diminishes people is a change in environment where people are encouraged to align their conduct with the highest level of integrity possible.
Different communication styles and misunderstandings Principle # 7
-People live from their perceptions. Successful communication includes the whole person and people accept differences by being fully present in each interaction.
Coaching increases an individual’s ability to connect with others beyond perceived differences by listening on many levels.
Motivation by intimidation Principle # 8
People have a choice.Awareness is expanded by shifting perspective which reveals new choices.
Motivation based on expanding choices leads to more powerful outcomes. Leaders empower others when they take a coach approach.
Blaming when breakdowns occur Principle #9
People define their own integrity.Integrity in individuals comes from continuous alignment between the organization's mission, vision, and values and their own.
Coaching provides a framework for inquiry, which transforms breakdowns into new opportunities.